Vine’s timely demise

Breandan Gibbons

More stories from Breandan Gibbons

Twitter announced that they were shutting down Vine the app on Oct. 27.

Twitter announced that they were shutting down Vine the app on Oct. 27.

Vine was a great invention for social media and made a lot of people a lot of money, but it was time for it to go. 60 Minutes produced a story about Vine Millionaires just three days before Twitter announced that they were shutting down their 30 million dollar investment in 2012.

Vine reached the end of the road two weeks ago. Twitter has been struggling to make money, and keeping a social media that limits users to six seconds to tell a story was using too much paper for it to make sense to keep operating.

Vine served its purpose, but no one actually used the app itself by the end, and anything that was popular in the app invariably made it to Twitter or YouTube. However, it is easy to forget where Vine started and how valuable it was.

Vine gave a platform for what was coming out of Ferguson during the protests after the 2014 shooting of Michael Brown. It came out before Snapchat became what it is today and Twitter was not good for video, so Vine became the platform for all of the important videos coming out.

Vine was not only socially important, but it also created a new type of comedy. A comedy that only takes six seconds.

“I can make you laugh in six seconds and I can make you cry in six seconds,” Andrew Bach (@KingBach) said in an interview with 60 Minutes.

Bach certainly did that, he created an empire with 37 million followers that makes millions of dollars per year. That is what Vine was able to do. It is able to make, as CBS called them “The Influencers” millions of dollars.

“I could retire right now if I wanted to,” Bach said in that same 60 Minutes interview.

While Vine made its users millions of dollars, Twitter was unable to find the same profit. Twitter shut down Vine, laying off 9% of its workforce, but kept its website up.

“We think it’s important to still be able to watch all the incredible Vines that have been made,” Twitter said in their statement about the closure.