The Rubicon

Bogdan clothing appeals to a student market

February 3, 2020
Sophomore Jack Bogdan has a pretty interesting story to tell: he sells his own merch.

What’s all the hype?

“It’s not just Supreme, there’s lots of other hype brands” Ketema said. Murakami's
Suspense-inducing marketing methods are manipulating the younger generations
December 21, 2018
Hype brands allow students to cultivate their aesthetic values, but can all too easily lead to obsession.
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