Fast fashion has taken over this beautiful blue world. The atrocities that we do to the planet as we cycle through clothing at a faster rate than ever before is obscene. This needs to stop. Over the last ten years, humans have gone from buying clothes every two seasons (winter and summer) to more than 50-100 different clothing cycles. And the resource consumption is set to triple by 2050. Each item of clothing also has its own impact. When buying a cotton T-shirt, consider that it takes 2,700 liters of water. You read that correctly two thousand seven hundred liters. This is not sustainable as the average human throws away a majority of these purchases.
Why should we buy first hand if there are many clothing items being tossed away? The new market of second-hand clothes is thriving in the ashes of the catastrophe. Generation Z is giving a whole new spin to this practice and making it “trendy” to shop second hand. So if you are considering buying a whole new wardrobe consider second-hand shopping as a more sustainable alternative.
Many people use shopping as “retail therapy”. And this is a valid source of happiness according to the 2014 study from the Journal of Consumer Psychology, but is this good for the environment? No, not at all. There are many alternatives to retail therapy that could be better for the environment. Similar studies have shown that going outside and exercising can have a similar high that shopping does. Alternatively, actually, therapy is more long-term effective and much more sustainable.
So, please, consider not buying that trending new winter jacket. Those new hoodies and pants. Go thrift shopping, go for a walk, get a therapist if need be, but consider what you are doing to the environment as you take 2,700 liters of water for that cool new T-shirt.