The student news of St. Paul Academy and Summit School

The Rubicon

The student news of St. Paul Academy and Summit School

The Rubicon

The student news of St. Paul Academy and Summit School

The Rubicon

Bogdan clothing appeals to a student market

Elle Chen, RubicOnline February 3, 2020
Sophomore Jack Bogdan has a pretty interesting story to tell: he sells his own merch.
“It’s not just Supreme, there’s lots of other hype brands” Ketema said. Murakamis hyped poster is an example of this off-the-beaten-path hype.

What’s all the hype?

Sam Hanson, RubicOnline Editor December 21, 2018
Hype brands allow students to cultivate their aesthetic values, but can all too easily lead to obsession.
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