Alumna interacts with fans, produces content for Netflix

'08 alumna Lexi Nisita creates valuable content as Netflix's Social Media Manager

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Amodhya Samarakoon

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SPA Alumna Lexi Nisita worked at Refinery 29 before getting the job at Netflix Social Media Manager.

Refinery 29

SPA Alumna Lexi Nisita worked at Refinery 29 before getting the job at Netflix Social Media Manager.

From its numerous popular original shows like Black Mirror and Stranger Things, to its wide range of movies and TV shows, to how it’s constantly blamed for consuming everyone’s time, Netflix plays a central role in students’ access to entertainment. And, for St. Paul Academy and Summit School lifer and ‘08 alumna Lexi Nisita, this has literally been the case for the past two years because, after an online application and two weeks filled with total of 10 interviews at the company, Nisita received the coveted title of Netflix Social Media Manager.

Nisita, after graduating from SPA, attended Hamilton College in upstate New York and majored in French with minors in Spanish and Philosophy. Her first job took her to Refinery 29, working with their social media platforms, promoting up to the Social Media Director.  Then, one day, she applied for this position at Netflix. “Netflix is great because, unlike many companies, you don’t need to know somebody on the inside to get your resume noticed.”

Finding funny, newsworthy ways to talk to people is a great writing and creative challenge”

— '08 alumna Lexi Nisita

“Netflix is great because, unlike many companies, you don’t need to know somebody on the inside to get your resume noticed,” Nisita said.

As the title suggests, Nisita does a lot of work for Netflix’s many social media accounts. “If you follow @Netflix or @BlackMirror on Twitter, Facebook, Instagram, and occasionally Snapchat, you’re seeing content I’ve worked on along with many other people on our team,” she said.

Nisita’s favorite part of her job is interacting with people, “…some of whom are very angry and annoyed at Netflix, some of whom love it more than life itself. Finding funny, newsworthy ways to talk to these people is a great writing and creative challenge.”


Nisita mentioned the above interaction with fans over Facebook about the well-loved character Barb from Netflix original Stranger Things as an example of the fun she gets to have with viewers over social media.

She said that her Liberal Arts education has given her the skills to propel her career and contribute to group discussions. She cites Harkness discussions in particular as effectively developing her conversation skills in her job as SMM. While many schools may brush aside the importance of this type of education as lesser than one focused on math and science, Nisita states, “People will tell you that … but every single day in my job, I use critical thinking skills I developed at SPA.”

Every single day in my job, I use critical thinking skills I developed at SPA.”

— '08 Alumna Lexi Nisita

Nisita adds that “It’s hard to see the practical value of it at first, because I don’t use my French or Philosophy or English courses in an obvious way – I’m not quoting Kant or Shakespeare at work – but it really does equip you for the workplace once you eventually get there,” she said.

Whether it’s making jokes with fans or working on important Instagram content, Nisita will continue to spend her time working behind the scenes of this company, while users spend time seeing her social media creativity and getting lost in our favorite shows on Netflix.